The phone rings.
You're up a ladder.
Alice picks up.
Ideally, you answer. When you can't, Alice does — a real Aussie voice instead of voicemail. She sorts the real jobs from the tyre-kickers, books them your way, texts you the details and emails you every word.
callers won't leave a voicemail.
They ring the next tradie on Google, and that job's gone for good. You didn't get into the trade to babysit a phone.
You answer when you can.
Alice catches the rest.
She isn't here to replace you — she's your backstop. Your phone rings exactly like it does now, and when you pick up, she stays right out of it.
Your phone rings like always
Same number, same phone in your pocket. Nothing changes for you or your callers — you're still first to pick up.
You answer? Beauty.
Alice stays out of the way. She never touches a call you take yourself.
Can't get to it? She does.
On the tools, on another call, or asleep — instead of ringing out, it rolls to Alice. The caller never knows you missed it.
Then you don't need more leads.
You need fewer time-wasters.
It's the most common thing we hear, and it's fair. If you're already flat out, the last thing you want is a machine shovelling more callers at you. So that's not what Alice is for.
She screens before you ever hear about it
Alice asks what the job is, where it is and when they need it — before it ever reaches your phone. The "just after a quote, mate" calls stop eating your afternoon.
You only get told about the ones worth taking
The text you get has the job, the suburb and the urgency in it. You decide from the ute whether it's worth ringing back — instead of finding out four minutes into a call.
Quiet weeks are covered too
Work comes in waves. When it turns, the calls you were too flat out to answer are exactly the ones you'll wish you'd caught.
Your evenings come back
No more pulling over on the highway to take a call about a blocked gutter. She takes it, you read it later.
Tuesday, 6:42pm.
One call, saved.
When · Tonight, 7:30pm
Where · Fairy Meadow NSW
A call comes in. You can't get to it.
After hours, on the tools, hands full. The old way, this one rings out — and they ring the next bloke.
Alice picks up in under a second.
A natural Australian voice answers like a real receptionist — calm, friendly, on-brand for your business.
She listens, and asks the right questions.
The job, the urgency, the address, the details — exactly what you'd ask if you'd picked up yourself.
She locks the job in — your way.
Straight into your calendar, or captured with a call-back so you stay in charge. Never double-booked. Always your call.
A text before you're off the ladder.
The job hits your phone straight away. Then the full word-for-word transcript lands in your email, so you know exactly how it went.
Read every word.
Every single call.
The fair question about putting an AI on your phone is "what's it actually saying to my customers?" So you get the answer in writing, every time — word for word, start to finish. Not a summary.
G'day, you've got Alice — how can I help tonight?
Yeah hi — burst pipe, kitchen's flooding.
No worries — I can get a plumber out tonight. What's the address?
14 Beach Rd, Fairy Meadow. Gate code's 4471, and the dog's out the back.
Perfect — I've pencilled that in for 7:30. The owner will ring you back to confirm.
See how she handled it
Exactly what Alice said, and how they answered. If you'd have put it differently, tell us and we'll tune her to say it your way.
Settle any "what did they say"
Wrong address, changed their mind, swore black and blue they booked 8am? It's there in writing, with the time on it.
Catch what a text can't fit
The text gives you the job. The transcript gives you the detail — the gate code, the dog out the back, the thing mentioned in passing.
What's a ringing phone
actually costing you?
Assumes roughly 1 in 3 missed calls would've booked — conservative; for emergency trades and clinics it's often far higher. Your numbers, your maths.
Voicemail. A human.
Another AI tool.
| Voicemail | Human receptionist | Other AI tools | Alice | |
|---|---|---|---|---|
| Catches calls you can't answer, 24/7 | ✗ | 9–5, one at a time | Yes | Yes — 24/7 |
| Genuinely Australian voice | — | Yes | Often offshore | Yes |
| Screens out the tyre-kickers | ✗ | Yes | Varies | Yes |
| Full transcript of every call | ✗ | ✗ | Sometimes | Emailed, every call |
| Price shown up front | — | Often "custom quote" | Often "custom quote" | Right here |
| No lock-in contract | — | Varies | Varies | Month to month |
| Never sick, never on smoko | — | ✗ | Yes | Yes |
| Cost | "Free" (lost jobs) | $1,000s a month | $99–$600 | $13.75/day |
Cheaper than a casual.
Works a lot harder.
Questions, sorted.
I'm already flat out — why would I want more calls?
You wouldn't, and that's the point. Alice isn't a lead machine — she's a filter. She finds out what the job is, where it is and how urgent, then texts you only what's worth your time. The tyre-kickers stop eating your afternoon, and when work turns quiet, the calls you were too busy to take are the ones you'll be glad she caught.
Does Alice answer every call, or just the ones I miss?
Your call. Most owners keep answering like normal, and Alice only steps in when they can't get to the phone — after a few rings, instead of going to voicemail, it rolls to her. Flat out or after hours, you can send everything her way. You set the rules and can change them anytime.
What's it actually saying to my customers?
You get the full transcript of every call by email, word for word — so there's no guessing. If you'd have put something differently, tell us and we'll tune her to say it your way.
Isn't this just ChatGPT with a phone number?
No — it's a proper AI phone agent, not a chatbot bolted onto a phone line. It answers in a natural Australian voice, understands what the caller needs, books the job the way you've set it up, logs the lead and texts you the details.
Will it really sound human and Australian?
Yes — a natural Australian voice that answers like a switched-on receptionist. Most callers carry on a normal conversation. You set how she introduces herself and what she says. Best way to judge it is to have her ring you — that's what the demo is for.
What if she can't answer something?
You set the rules. Alice can take a detailed message, send the caller an SMS, or transfer the call straight through to you for the ones that matter.
Are calls recorded?
Calls can be recorded for quality and for your records, and you get the transcript either way. She can announce at the start that she's an assistant and the call may be recorded — handy in all-party-consent states like NSW.
How fast can I go live, and do I keep my number?
You keep your existing number, and most businesses are live within about 24 hours. We handle the whole setup with you — there's nothing to install.
What does it cost?
About $13.75 a day, billed monthly (ex-GST), no setup fee. One saved job a month usually covers it.
Back on the tools.
Off the phone.
You take the calls you can. Alice catches every one you can't. Hear her answer your phone before you decide a thing.